N.M. Tourism Ads React to Fires

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The New Mexico De-partment of Tourism is launching a direct mail campaign this month in answer to more than 100,000 inquiries received from potential visitors concerned about traveling to the state this summer.
The ad campaign follows in the wake of the Cerro Grande forest fire, which devastated areas in and around Los Alamos, N.M. The fire has blackened more than 48,000 acres and destroyed or damaged more than 400 residences, businesses and other structures.
Martin Ledger, advertising manager for tourism, said the state department’s agency of record, Rick Johnson & Co.

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