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ATLANTA Zimmerman Partners said it has been hired for ad duties by The Vitamin Shoppe. Billings are approximately $20 million, according to the shop.
The Fort Lauderdale, Fla., Omnicom agency said it was tapped without a formal review to handle the New Jersey client’s creative and media planning and buying.
Zimmerman is the first agency for The Vitamin Shoppe, which had previously handled advertising in-house and on a project basis.
Zimmerman said it would work with the vitamin and nutritional supplements product retailer to increase its market share.
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