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Citing an opportunity to link to an event with lots of exposed skin, Nivea has inked a multiyear title sponsorship deal with the AVP professional beach volleyball league.
Under the deal, Nivea will get advertising, on-site signage, sampling activations, retail activities, PR, contests and online. In particular, the tour, which starts April 17, will support Nivea’s Happy Sensation Body Lotion and Touch of Happiness Body Wash.
Financial details of the deal, which was brokered by The Leverage Agency, were not disclosed.
“Everything we do is about skin and body care and that’s something that is visually present in the world of professional [beach] volleyball,” said Nicolas Maurer, vp-marketing for Beiersdorf Inc.,
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