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CHICAGO Kraft Foods has awarded its Kraft Singles processed cheese account to independent agency Nitro in New York after a review, the client confirmed.
Kraft spent just over $40 million on advertising for Kraft Singles last year, according to Nielsen Monitor-Plus.
“Nitro went beyond the realm of traditional advertising with a compelling integrated approach,” said Jane Hilk, vp of sandwich, recipe and grated cheese marketing at Kraft, in a statement. “They offered very clear, creative and constructive ideas for our Kraft Singles franchise.”
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