Nissan’s Hispanic Shop Names Account Director

Veteran Latino marketing specialist Robin William Robert is set to join Ornelas & Associates as group account director heading up the agency’s Nissan North America business, the agency said.

Robert, a 20-year veteran of Latino marketing, most recently was Group Account Director at Interpublic/Casanova Pendrill in Irvine, CA, where his responsibilities included management of the Coors Light, DirectTV, Para Todos, Moneygram and Verizon accounts. He was account director on Coors Light from June 1999 to June 2001.

Based in Dallas, Ornelas & Associates became Nissan’s first lead Latino
agency in 1999. In October 2002, the agency opened a Los Angeles office to
expand its services to Nissan corporate headquarters and to handle the
newly acquired Nissan Southwest Regional business, which Ornelas had won earlier in the year.