Nissan’s Goodwin Heads to Deutsch

LOS ANGELES Peter Goodwin is leaving Nissan Motor Co.’s Tokyo operations to return to the agency world as lead account director on the $280 million Mitsubishi account at Interpublic Group’s Deutsch/LA, the shop confirmed.

Goodwin will join Deutsch’s Marina del Rey, Calif., shop the first week of June as executive vice president and group account director, a new position.

“His last job, as general manager, corporate planning, will be an incredible asset in helping us lead the Mitsubishi business,” said Mike Sheldon, managing partner and general manager of Deutsch/LA. “Peter’s also got a very strong integrated background in everything from direct and interactive to sales promotion, which is becoming more and more important for a company like Mitsubishi to tap into.”

Goodwin, who has worked closely on the Nissan account with its lead agency, Omnicom’s TBWA\Chiat\Day, Playa del Rey, Calif., has been general manager, corporate planning at Nissan since 2002. He was previously the company’s corporate manager of marketing communications. He joined Nissan in 1997 for a second time; he was at Nissan in the U.S. from 1992 to 1995.

He joins Deutsch as Mitsubishi is reorganizing under the burden of a debt running into the billions. Despite a slight upturn in first quarter sales, minority-owner DaimlerChrysler dealt the automaker a blow when it voted against a recent cash infusion the automaker sought [Adweek, April 22].

Goodwin’s agency experience includes stints at the defunct GMO in San Francisco, from 1995-97, on Kia; and at Ketchum on Acura, from 1985-92.