Nissan Takes High-Energy Ride

Ornelas Breaks Automaker’s First Major Hispanic TV Campaign
DALLAS–Nissan North America launched its first major Spanish-language television campaign last week via Ornelas & Associates, its Latino agency.
Three 30-second TV spots feature Nissan’s 2000 year Altima midsize sedan and Frontier Crew Cab truck, both in panoramic clips of fast-moving vehicles accompanied by rock or techno music.
“It’s a lot more high energy [than] what you usually see in Spanish-language car advertising,” said agency president Victor Ornelas. “The cars are the heroes.”
During its pitch for the account this summer, the agency showed Nissan ads from three other car manufacturers.