Nissan Shuffle Shouldn't Threaten C/D

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



LOS ANGELES – A change in command at Nissan Motor Corp. will result in a complete overhaul of the company’s marketing staff, sources said, but apparently Chiat/Day – for which Nissan and its sister brand, Infiniti, now represent over 70% of the agency’s California billings – is safe for the near term.
As expected, Thomas Mignanelli resigned as president of NMC last week. Bob Thomas, who had previously run the Nissan division, but who had fallen into Mignanelli’s shadow in the last two years, was named to succeed him.
Thomas has readied a new slate of top management due to be announced soon, perhaps this week.
Key changes include the naming of Brad Bradshaw, currently Infiniti ad manager, to head advertising for both Nissan and Infiniti.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in