Nissan To Focus on African Americans

Nissan North America said it is launching a TV, outdoor and national print campaign designed to illustrate “the boundaries that African Americans continue to shatter in education, business, science and the arts.”

Dubed “The Black Experience” the campaign is the first Nissan work created by True Agency, which was hired by Nissan in July to develope ads that appeal to African Americans. The shop was estabhlished with the backing TBWA\Chiat\Day