Nissan "Driven' to Extreme Sequel

LOS ANGELES-Extreme sports are in and auto designer Jerry Hirshberg is out in Phase II of Nissan North America’s “Driven” campaign from TBWA/Chiat/Day. Six TV spots, which focus on the Xterra SUV and Maxima sedan, break next week.
The Xterra spots, which show kayakers and surfers in action, tout accessories-heavy duty roof racks, integrated first aid kits-that are likely to appeal to the target market of males 24-39. A voiceover states, “Everything you need. Nothing you don’t,” and, “Choose your sick days wisely.”