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Mr. K May Have Enjoyed His Last Ride On TV
LOS ANGELES–Mr. K, the ubiquitous icon of Nissan Motor Corp. U.S.A.’s advertising for the last two years, could be going the way of Joe Isuzu.
With the company’s sales lagging and its ad strategies in flux, Nissan executives are considering dropping the Mr. K character from future broadcast ads from TBWA Chiat/Day, Venice, Calif.
“It’s fair to say that [Mr. K] will have a diminished role,” said John Rinek, director of marketing communications for the Gardena, Calif.-based
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