Nissan Audits Its Media Outlay

LOS ANGELES Nissan North America will audit its $800 million-plus annual media account, said Steve Wilhite, vice president of marketing at the automaker.

Omnicom’s OMD, Playa del Rey, Calif., handles media buying for the Gardena, Calif.-based client. Wilhite confirmed that a search for a company to conduct the audit is under way through independent media consultant Matt Bryant and that several auditing firms have been contacted. He declined to name them.

Wilhite said he expects the auditing firm to be selected in the next two weeks, and an evaluation to be completed within 60 days after that.

Wilhite