Nike Taps Crispin for Running Shoes

NEW YORK Nike has shifted its global running-shoe account, as well as its Nike+ and Nike ID Web site business, to MDC Partners’ Crispin Porter + Bogusky, the agency said today.

The running-shoe account had been at independent Wieden + Kennedy. The Portland, Ore.-based agency remains Nike’s primary creative agency.

Adweek.com was the first to report that the client confirmed it was looking beyond Wieden, its primary agency partner for decades, on the running-shoe business, and that Crispin was likely under consideration for that work.

Dean Stoyer, director of communications at Nike, today said, “We’re going to Crispin because they have a proven track record for creative and break through ideas.”

Now, it is believed Nike is still speaking to other shops about taking on other pieces of business.

R/GA’s duties on Nike ID and Nike+, which include site design and implementation, are not affected, the shop said.

While in the U.S. Nike has worked primarily with Wieden for decades, the company has gone to outside agencies before.

Creative duties for Niketown, the chain of retail stores, were handled by Leap Partnership in Chicago in 1995. In 1997 an estimated $50 million in business went to Goodby, Silverstein & Partners in San Francisco, a part of which included Niketown, without review.

Nike spends more than $200 million annually in U.S. ads, per Nielsen Monitor Plus.