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NEW YORK Nike, in collaboration with 72andsunny, has produced “To the Next Level,” a two-minute film directed by Guy Ritchie that mixes pulse-pounding music and gritty on-field imagery with shots of glamorous off-field nightlife.
The goal, so to speak, is to give soccer-obsessed fans a taste of for what it would be like to be discovered on the field and selected to play for English Premier League team Arsenal and battle against some of the world’s top players.
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