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LOS ANGELES — Nike today said it has filed suit in Federal Court of Oregon against Sega of America Dreamcast and its agency, Leagas Delaney in San Francisco, for copyright infringement and unfair competition.
The suit claims that a Sega TV ad for basketball videogame NBA 2K2 is a renactment of a Nike ad called “Frozen Moment.” In both spots, the scene shifts from a fast-paced basketball game sequence to the slow-motion actions of onlookers.
“We believe we were damaged,” said Nike representative Scott Reames.
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