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NEW YORK There’s something to be said about minimalist production, and this spot showcases it beautifully. It’s a Nike ad from Wieden + Kennedy, Portland, Ore., that makes little fanfare of superstar sprinter Sanya Richards. The Olympic gold medalist is at the starting line, about to begin her race. The camera focuses only on her. Her body leaning into position, a side view, an overhead shot as she sprints forward and her feet leave the starting blocks.
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