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Nike has scrapped a World Cup soccer billboard campaign running in Paris after an anti-racism group said the ads were “shocking and hurting” people who suffered under fascist or communist regimes.
The campaign, developed by Wieden & Kennedy in France, supported NikePark, a sprawling complex outside Paris where the company has concentrated its World Cup promotional efforts. Nike said it was satisfied with the shop’s work.
With socialist realist style graphics, one ad featured a dictator-like athlete staring into the distance, one foot resting on a ball.
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