Nike Names Two Presidents of Nike Brand


BEAVERTON, Ore. — Nike Inc. said it has named company veterans Charles D. Denson and Mark G. Parker to the newly created position of president of the Nike brand.

Mr. Denson, currently vice president of Nike USA, and Mr. Parker, currently vice president of global footwear, “will focus significant creative and general management talent on the largest portion of our business,” Nike Chairman and Chief Executive Philip Knight said in a prepared statement.

Mr. Knight will continue as chairman, CEO and president of the sportswear company.

Mr. Parker, who has been working for Nike for 22 years, will be responsible for all global product and brand-management activities, including advanced research, design innovation and product creation for footwear, apparel and equipment as well as global marketing, sports marketing and advanced demand creation for all Nike-branded products.

Mr. Denson, who also has been with the company 22 years, will have general management responsibility for each of Nike’s four regional operations and the brand’s corporate support functions, including finance, human resources, operations (information technology, logistics and supply chain), legal and strategic planning. The regional vice presidents of the U.S., Europe/Middle East/Africa, the Americas and Asia-Pacific will be reporting to him.

Last month, Nike (NKE) warned that its fiscal third quarter will miss analysts’ estimates on a revenue shortfall of as much as $100 million. The company cited weak U.S. footwear sales and a buildup of inventory caused by complications in a new supply-chain system.

Also last month, Nike made one of its rare recalls, taking back about 225,000 pairs of cross-training shoes. The recall represented the company’s fifth and was initiated after 16 reports of people sustaining cuts on their lower legs from a metal strip on the Jordan Trunner LX and Jordan Trunner 2000 shoes.

Copyright (c) 2001 Dow Jones & Company, Inc. All Rights Reserved.