Nike Finds Sweet Inspiration

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NEW YORK Sometimes all you need is game footage and a great piece of music. Of course, it helps if you cast a superstar athlete as the lead. This new Nike spot, which broke last night during the NBA finals, stars LeBron James and celebrates the Cleveland player’s astounding performance in Game 5 of the Eastern Conference finals. Although it’s a celebratory spot, Wieden + Kennedy, Portland, Ore., chose to go the moody, soulful route.

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