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NEW YORK The Nielsen Co. today introduces a new service, Nielsen Wireless, designed to track how the nation’s 230 million cellphone owners use their handsets to access the Internet, mobile video and other content.
The service is rolling out in several phases, said Jeff Herrmann, the Chicago-based vp who oversees Nielsen Wireless, as well as the company’s videogame measurement service launched last fall.
In phase one, Nielsen Wireless plans to assess the size of the market and determine how various offerings impact traditional cellphone use.
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