Advertising spending in the United States grew moderately during the the second quarter, climbing by 2.4 percent compared to Q2 2011, per Nielsen this morning (Sept. 28). The growth rate mirrored global ad expenditure increases year over year, according to the New York-based research firm.
Some regions exhibited far more promising upward trends. The Middle East and Africa jumped 19.6 percent, Latin American increased 4.9 percent and Asia Pacific saw a 2.9 percent bump.
Canada and Europe, on the other hand, had a difficult quarter. The U.S. neighbor to the north declined 2 percent compared to Q2 2011, and Europe's ad dollars fell by 3.8 percent.
Globally, Q2 didn't quite live up to the promise of 2012's first quarter, which, according to Nielsen, experienced a worldwide ad spend lift of 3.1 percent. The raw worldwide dollars in 2012 Q2 ($139 billion) were greater than Q1 ($128 billion) earlier this year.
Meanwhile, June was Q2's best month globally for ad spending, with an increase of 3.1 percent. Total global ad expenditures for the first half of 2012, according to Nielsen, were $266 billion.