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NEW YORK Nielsen Media Research, which typically measures broadcast audience levels, is extending its abilities now that it has an agreement with direct video recorder provider TiVo to deliver information on DVR usage to the television industry.
The new service, which will be marketed by Nielsen Media Research, is designed to aid advertisers and television executives define the opportunities and effects of growing DVR usage.
With an eye to maintaining privacy standards, Nielsen and TiVo said they would collect data on television viewing patterns and trends by creating an “Opt-in panel” of the latter’s standalone subscribers.
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