Nielsen Suspends OOH Report

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The failing economy just took its first research casualty. Nielsen and IMMI announced late Friday (Nov. 7) they would suspend their syndicated Out-of-Home Report, which measured viewing to TV outside the home. Since launching in April, the service only managed to sign two clients, ESPN and Zenith Optimedia.

“In the current climate, there is limited economic support for this new measurement service,” the company said in a prepared statement.

The final report will cover viewing through Nov.

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