Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NORTHBROOK, ILL. – Nielsen Marketing Research signed an agreement last week with BJ’s Wholesale Club that will allow packaged goods companies to measure sales in the fast-growing warehouse club format. Called the Nielsen Warehouse Club Service, the new scanning-based service is the first of its kind in the industry.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in