NORTHBROOK, ILL. – Nielsen Marketing Research signed an agreement last week with BJ’s Wholesale Club that will allow packaged goods companies to measure sales in the fast-growing warehouse club format. Called the Nielsen Warehouse Club Service, the new scanning-based service is the first of its kind in the industry.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity