Nielsen Releases 2009-10 Universe Estimates

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The number of television households in the U.S. inched up by 0.3 percent to 114.9 million, an increase of 400,000 homes from last year and the smallest increase in the last 10 years, according to Nielsen.

Nielsen’s universe estimates, released Friday (Aug. 28) will be used for the 2009-10 TV season and are effective as of Aug. 31.

Persons ages two and older increased nearly 7 percent to 292 million.

Nielsen also released universe estimates for the 210 local markets.

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