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The Nielsen Company and Natural Marketing Institute this week announced a partnership that brings together two of their consumer analytical models to help marketers better understand the green marketplace.
Nielsen, which owns Brandweek, is integrating the NMI’s Lifestyles of Health and Sustainability consumer segmentation model into its Bases system. The latter is a service that provides analytical and forecasting guidance for successful new product innovation. The partnership provides packaged goods marketers with key insights into product positioning, development pricing and green benefits associated with eco-friendly, natural and organic products.
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