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Nielsen officially launched Thursday (Sept. 18) its new syndicated reporting service for out of home video networks. (see also this July 14 Mediaweek report.).
The monthly service, called Nielsen On Location Media, has already signed a number of clients including Ideacast, Gas Station TV, The Hotel Networks, Arena Media Networks, Buzztime and OnSpot.
The reports, paid for by the OOH video networks, will be delivered to Nielsen agency clients free of charge.
One of the fastest-growing mediums, OOH video networks bring in $1.3
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