Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK As ad buyers and sellers debate the impact of digital video recording on the value of commercials, they will start to get new data on the phenomenon next week from Nielsen Media Research.
As part of its national daily report, the ratings company (owned by Adweek parent VNU) today said it would start issuing two new sets of program data, in addition to the existing ratings for real-time (or “live”) viewing.
On Dec. 28, Nielsen will issue the first new ratings set, which adds same-day program playbacks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in