Nielsen Launches CLIO Healthcare Awards

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LAS VEGAS The Nielsen Co. has launched the CLIO Healthcare Awards to honor creative excellence and innovation in healthcare-industry communications, the company said today.

The new awards will be handed out in New York at a ceremony in October. They are being launched in conjunction with the 50th anniversary CLIO Awards being held this week in Las Vegas. The CLIO Awards rank among the world’s most recognized awards competitions for advertising, design and interactive.

“Healthcare accounts for more than one-third of our nation’s gross national product and has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online” said Karl Vontz, director of events at Nielsen’s marketing, media and visual arts group, in a statement.

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