Nielsen, Hormel Renew Agreement

ACNielsen U.S announced today that Hormel Foods Corp. has agreed to renew its contract with the market research company. Under the agreement, Hormel Foods, manufacturer of Dinty Moore, Jennie-O and SPAM, will continue to rely on ACNielsen as its preferred provider of syndicated market research and consumer insights.

“ACNielsen has proven that they can provide the research resources we need to drive our business forward,” said Larry Vorphahl, Hormel Foods vice president of Grocery Products Marketing. “They possess superior data quality and a great team of people who understand our business and help us make the most out of their information.”