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NEW YORK The Nielsen Co. has hired Lopez Negrete to help raise awareness of the company’s measurement services and technology.
The selection of the Houston-based agency arrives as Nielsen’s Local People Meter (LPM) will roll out in that Texas city by Oct. 4, as well as in Seattle and Tampa, Fla.
The campaign will include an introduction to the LPM in Houston’s Latino community, including city council members, the Hispanic Chamber of Commerce and local colleges.
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