Nielsen, GroupM Tool Measures Metrics Across TV and Web

Companies exploring similar ratings standard for mobile, social

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Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system.

“Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.  “Every day, we’re hearing from advertisers, online publishers, TV networks and agencies that a better system of measurement is required.”

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