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NEW YORK Nielsen Media Research could be facing competition in local market television ratings. The TV ratings giant, owned by Adweek parent VNU, has declined to exercise its option to form a joint venture with Arbitron to commercialize a portable people meter-ratings service, Arbitron and NMR said late today.
Nielsen has been working with Arbitron in the development of the PPM since May 2000, providing financial support and research expertise. Nielsen, however, did not join with Arbitron’s current demonstration in Houston.
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