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Nielsen will add a new live-plus-same-day metric to its local people meter and set meter markets beginning January 2010, the ratings firm told its clients Monday (Nov. 9). The decision to drop the live metric in favor of the live-plus-same-day metric followed a month-long communication with clients.
In the space of a year, Nielsen has implemented two changes to local market ratings to accommodate time-shifted viewing. In January 2009, Nielsen added the live-plus-three-day metric, which broadcasters liked, but major buying shops opposed, preferring to buy local time based on live only ratings.
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