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Advertisers collectively cut budgets by more than $10 billion during the first half of 2009, sending total spending down 15.4 percent to $56.9 billion, according to figures released Tuesday (Sept. 1) by Nielsen Monitor-Plus. With the exception of cable and Hispanic TV, all 19 media segments monitored by the ad-tracking research service posted declines. Even the fast-growing Internet medium was down 1 percent to just under $4.3 billion.
Cable TV grew 1.5 percent to nearly $8.8
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