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There’s a new contender for most heartwarming—and most stylish—holiday ad of 2017, courtesy of H&M and music video director Johan Renck.
The three-minute film, created by Swedish agency Forsman & Bodenfors, is filled with big names, fancy clothes and an incredibly sweet plot line. Jesse Williams and Nicki Minaj do double duty, first appearing as parents of a little girl who needs a bedtime story because she can’t sleep.
Thinking on his feet, Williams tells her a story of a girl who uses a chemistry set to accidentally open up a parallel universe that is ruled by Santa’s evil brother—played gleefully by John Turturro.
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