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Nick at Nite/TV Land is expected to award the creative portion of its $8-10 million ad account to The Martin Agency, sources said.
The review had been narrowed to two finalists, Martin in Richmond, Va., and Foote, Cone & Belding in New York, said sources. Executives at Martin and Nick at Nite/TV Land, a division of Viacom’s MTV Networks, declined comment.
Other contenders in the review, which began in April, included creative incumbent Mad Dogs & Englishmen, media incumbent Ammirati Puris Lintas and SpotCo, all in New York, as well as one other undisclosed shop [Adweek, May 11].
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