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NEW YORK What would it take to get you to change your hair color? Procter & Gamble’s Perfect 10 by Clairol’s Nice & Easy, which arrived on store shelves earlier this month, has 10 reasons it thinks women should rethink their hair color.
The integrated campaign from Grey, New York, launches on Sunday with a mix of four 15- and 30-second television spots, print, in-store and interactive.
In the 30-second “Saturday,” a variety of reasons are given for why women should change their hair color, including No.
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