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Michael Nicassio has been appointed senior vice president of business development at brand-integration company Inside Entertainment Ventures; the Los Angeles-based firm’s recent clients include Clairol’s Nice and Easy, Extra‘s weekly “Hot New Stuff” segment and Hotels.com. With more than 25 years of experience in broadcasting, advertising, marketing and corporate sales, Nicassio previously served as evp of sales at Pro Sports and Entertainment. He is the founder of Santa Barbara’s Channel Island Broadcasting, and a veteran of the Eastman Radio network’s Los Angeles and New York management teams.
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