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The National Football League said it has selected WPP Group’s Grey here for branding efforts following a review.
According to the shop, it has been chosen to create a comprehensive new branding initiative, unifying all of its marketing efforts behind key business units.
The NFL’s domestic measured media outlay was $158 million in 2008 and $40 million through the first third of this year, per Nielsen. A significant portion of the league’s promotional efforts run during its game telecasts.
Mark Waller, the NFL’s svp marketing and sales, said in a statement: “We have wanted to create a single brand campaign throughout the league for years, but we’ve never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness.
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