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The appearance of NFL players in United Way of America PSAs has become as much a part of football telecasts as instant replay. But this season, which marks the 35th year of the partnership between the NFL and the United Way, the gridiron stars will have a bigger role in the integrated campaign, “Live United.”
The effort, created pro bono by McCann Erickson, New York, includes TV, radio, outdoor, print and Internet in English and Spanish.
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