The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.
"We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement.
Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee players—Ray Rice of the Baltimore Ravens and Adrian Peterson of the Minnesota Vikings—involved in abuse cases. Anheuser-Busch and Radisson Hotels were among several brands to condemn the league last week. The NFL's press release didn't mention those recent problems.
"Sports have always played a big role in my life and in my career," Hudson said. "While at Pepsi, I worked with numerous sports properties, including the NFL.”
Hudson replaces Mark Waller, who was recently promoted to focus on the growth of the the league's international business.
Last week, the NFL named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisers on domestic violence.
Before accepting her role with the NFL, Hudson was the vice chairman of Boston-based The Parthenon Group for five years. However, she truly made her mark at Pepsi, where she rose to president/CEO of the soft drink company’s North America division in the mid-2000s.