NFL Job to Mad Dogs

Just as fans are preparing to huddle in front of their TVs for another season, the National Football League wants to remind them that they don’t have to settle for only those games available in their market.

The league has tapped Mad Dogs & Englishmen’s San Francisco office for a TV campaign promoting the pay-per-view cable package NFL Sunday Ticket. Spending was not released.

A subscription gives fans access to as many as 14 games every Sunday. Humorous spots breaking in August on network and cable will be tagged, “The entire NFL. In your house. Every Sunday.”

The ads will feature such images as cheerleaders practicing in living rooms, pro quarterbacks using showers in suburban homes and team owners cooking barbeque chicken at backyard parties.

“The advertising communicates the experience of NFL Sunday Ticket in a compelling way and speaks to our target audience,” said Phil Summers, NFL senior director of marketing and sales.

Executives at Mad Dogs called the Sunday Ticket project a “dream assignment.”

“It’s a huge opportu nity to showcase how our San Francisco and New York offices work together to give our clients the best we can offer,” agency founder Nick Cohen said.

Creative for the assignment is being handled out of San Francisco; account management and media planning are in New York.

Mad Dogs & Englishmen was founded in 1991. The San Francisco office also works with Jamba Juice, among other clients. It recently broke outdoor work for that client that aims to increase walk-in traffic to the smoothie chain’s stores.