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NEW YORK The National Football League has expanded its fantasy football offering to create a deeper level of interactive engagement with fans.
For advertisers, the introduction of two new games and a blog section signals a change in how the league will work with them, giving partners more say in content creation from the get-go.
Diet Pepsi Max serves as presenting sponsor for the newly created “Playbook Challenge” and “Touchdown Challenge.” The advertiser and league collaborated throughout the entire process — and such combined efforts, though still rare, will increasingly be the norm, said Joe Carney, the NFL’s director of media sales.
“Touchdown” challenges fans to pick one player each week with the goal of stringing together the longest touchdown streak.
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