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NEW YORK Nexxus is launching a campaign that marks the first time the brand has used mobile media as part of a major marketing push.
The effort ties into New York’s Fashion Rocks, a fashion and concert event that will be broadcast Sept. 7 on CBS with acts such as Aerosmith, Avril Lavigne, Jennifer Lopez and Maroon 5. The event is a Conde Nast Media Group Production and is sponsored by Chevrolet, Citi, Dillard’s, Nexxus and Revlon.
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