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NEW YORK WPP Group’s Berlin Cameron/Red Cell and Mindshare have landed the creative and media portions of Boost Mobile’s ad account, the client confirmed.
Sources expect the company to spend up to $50 million on ads over the next year, even though the wireless service spent only $2 million in 2002, per TNS Media Intelligence/CMR. Through April of this year, Boost spent $3 million.
Berlin Cameron in New York won the account after a review in which the other two contenders were the incumbent, Publicis Groupe’s Team One in El Segundo, Calif.,
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