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“Now that’s a walkie-talkie” is the new tagline for Nextel in Mullen’s final campaign for the client, which broke last week. Three spots use over-the-top imagery to promote the client’s coast-to-coast direct-connect feature. The Wenham, Mass., Interpublic Group shop’s previous tag was, “Get right through.” The client awarded its $150 million account to Omnicom Group’s TBWA\ Chiat\Day, New York, last month following a review .
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