Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Subway is introducing a chicken parmesan sandwich, which will be available in stores Sept. 26.
The breaded chicken product, developed with help from Tyson, will be a permanent menu item. If successful, it has the potential to spawn other extensions, said Ian Sapelli, project manager at Subway in Milford, Conn.
Those include using the chicken “fritter” in other sandwiches, as well as making dipping sauces for the Kids’ Pak menu. Other Italian offerings may also follow, including a garlic bread meatball sub.
Ads,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in