Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With racy new ads showing exotic locales now taking flight for Royal Caribbean Cruise Line, Arnold Communications’ Melissa Lea is herself sailing away.
The senior vice president of business development is taking time off next month for a cruise. No, she hasn’t been swayed by the spots, which bowed last week on ABC’s Who Wants to Millionaire. And while the ads aim for young-at-heart adventure seekers by featuring images of parasailers and moped riders at dreamy locations in Egypt and Rome, that’s not why Lea is going either.
She is redeeming a prize.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in