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McCann-Erickson Worldwide has added the $9-million Esso CCA account (Exxon’s gasoline operations in the Caribbean, Central America and portions of South America), beating out J. Waiter Thompson, Young & Rubicam and Leo Burnett . . . Hurry Bicycle Co. named Tatham Euro RSCG/Chicago as its new agency, succeeding Lois/USA, Chicago, on the $3million account . . . Hal Riney & Partners/Chicago bested Deutsch/Dworin, N.Y., in a shootout for the Matrix Essentials professional hair care account which had been handled by Kirschenbaum & Bond/ N.Y
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