McCann-Erickson Worldwide has added the $9-million Esso CCA account (Exxon’s gasoline operations in the Caribbean, Central America and portions of South America), beating out J. Waiter Thompson, Young & Rubicam and Leo Burnett . . . Hurry Bicycle Co. named Tatham Euro RSCG/Chicago as its new agency, succeeding Lois/USA, Chicago, on the $3million account . . . Hal Riney & Partners/Chicago bested Deutsch/Dworin, N.Y., in a shootout for the Matrix Essentials professional hair care account which had been handled by Kirschenbaum & Bond/ N.Y . . . . Merkley Newman Harty/N.Y. has been named agency of record for Great Waters of France’s Volvic still water brand, a new account (ADWEEK May 3) . . . Griffin Bacal/N.Y. has been named agency for Associated Air Freight . . . Mezzina/Brown last week purchased small New York shop Wills and Evans .. Lowe & Partners/N.Y. breaks a radio and billboard campaign this month for Coca-Cola USA’s line extension of Minute Maid soda into 10 new flavors.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity