NEWSWIRE ROUNDUP





McCann-Erickson Worldwide has added the $9-million Esso CCA account (Exxon’s gasoline operations in the Caribbean, Central America and portions of South America), beating out J. Waiter Thompson, Young & Rubicam and Leo Burnett . . . Hurry Bicycle Co. named Tatham Euro RSCG/Chicago as its new agency, succeeding Lois/USA, Chicago, on the $3million account . . . Hal Riney & Partners/Chicago bested Deutsch/Dworin, N.Y., in a shootout for the Matrix Essentials professional hair care account which had been handled by Kirschenbaum & Bond/ N.Y . . . . Merkley Newman Harty/N.Y. has been named agency of record for Great Waters of France’s Volvic still water brand, a new account (ADWEEK May 3) . . . Griffin Bacal/N.Y. has been named agency for Associated Air Freight . . . Mezzina/Brown last week purchased small New York shop Wills and Evans .. Lowe & Partners/N.Y. breaks a radio and billboard campaign this month for Coca-Cola USA’s line extension of Minute Maid soda into 10 new flavors.
Copyright Adweek L.P. (1993)